Conversion optimization could be the soul of your business — whether you’re an online retailer or a service provider seeking leads through the web. But it isn’t an easy one to learn.
To determine your conversion rate, multiply how many website visitors completed a goal (like filling an order or signing up for your newsletter) by the total traffic on your page/site.
Create Your Content Well: Optimize Your Content.
Content optimization is a great way to convert visitors into buyers, leads and sales. It encompasses a range of strategies, from creating interesting headlines and designing engaging visuals to offering intuitive user flows.
Optimizing Content – Starting with an attractive CTA (call to action). This should appear prominently on your site – like on the homepage or in an article or blog post.
Calls to action should be clear and direct. They should demonstrate the value of your product or service and inspire readers to act upon it. Furthermore, be sure to include an estimate of any fees or costs associated with it so they are transparent for customers.
Build Your CTA Efforts To the Max!
Call-to-actions are one of the most important tools in the conversion of website visitors to e-commerce customers. They show you animated hints to get users through your site and complete an action such as asking for a demo or buying something.
CTA design and placement are key for driving higher conversion rates on the web. Optimizing a CTA means not just design and copy, but online persuasion and psychology for top performance.
For example, it can work to woo potential customers by including words like “now”, “hurry” and “no time” in your CTA copy to make it more compelling and prompt people to hurry up. You might also consider the shape, color, and if it is prominent in its page.
Optimize Your Design
Conversion optimization demands investment time and energy; it’s not something you throw off as an afterthought for one single data analyst to take care of. The best and only way to really make a difference to your bottom line is through a whole-house solution that integrates UX design with data analytics.
Probably the best website conversion optimization advice you can take is identifying your users pains and wants, and how your solution/product helps to resolve those pains in a straightforward and convincing way. It’s been a workhorse for a long time.
According to research, fast-loading websites improve user experience and drive higher conversion rates. The most basic conversion rate optimisation page load time is that you want to hit four seconds or less in order for the visitors to exit before they even get a chance to see your product or service.
Improve Your Mobile Experience.
Mobile conversion — Tune your process to the user. Mobile users spend less time on your site and are more likely to take a snap decision than desktop customers.
Aim for CTA buttons to be clear and clickable, and then try a test-tool to try out different layouts and colors on your mobile site to see what sticks with users.
Build trust and converts with user reviews and testimonials on your mobile website, as this can help you to quickly gain it. You can also embed videos containing mobile-specific content to maximize mobile conversions (if the video loads fast!) Representing videos designed specifically for voice search engines might also boost conversions. Customer experience based on purchase history or user behavior could further increase mobile conversion.
Make Your Conversion Funnel Work For You
Making the effort to perfect your conversion funnel throughout each phase of the customer journey can bring you more ROI and happier customers. This, moreover, allows marketing and sales teams to coordinate to provide customers with what they need in real-time.
Middle of the funnel (MOFU): At this point in the buying process, your prospects are requesting more information about your field or product. This is a great opportunity to gain visibility by creating blog posts, infographics and videos that answer general questions.
BOFU (At the Bottom of the Funnel): Once your prospects are attracted, convert them with a smooth checkout process, pricing and abandoned cart discounts. Test out various form fields, designs and colors to see which ones convert better.
