The Sales and Marketing Difference
Many people confuse sales and marketing, but there is a difference between the two. While marketing focuses on bringing awareness to
Business
12 ways to boost the performance of your Hong Kong IPO
When pitching to potential investors, it’s essential to have a clear and concise company story that can be easily summarized in
How to Use Marketing to Create Value for Your Audience
MARKETING is the process of exploring and delivering value to your target market. It may include choosing your target product or
How to Evaluate Business Ideas
In order to make a business idea profitable, it must have a strong market demand. When there is a large demand
Startup
Startup Investing Platforms
While the term “startup investing platforms” sounds like a marketing gimmick, they are a great way to connect startups with angel investors. Angel investors are
Management
The Importance of Having an Event Manager on Your Team
As an event manager, you are probably not doing it alone. You will have an entire team of people that you will work with to ensure that the event goes smoothly. It is essential that
The Strategic Management Process
The strategic management process involves analyzing organisational capabilities and resources. It includes a SWOT analysis to assess an organisation’s strengths and weaknesses, as well as external forces and opportunities. The main goal of the SWOT
The Fundamental Principles of Lean Management
The fundamental principles of Lean management are simple: create a continuous flow of value and eliminate waste. This means that you should analyze your process from start to finish, eliminating steps that do not create
The Importance of Management
The study of management focuses on how an organisation can achieve its objectives by enhancing its productivity, efficiency and effectiveness. The goal of management is to utilize the factors of production efficiently and effectively to
Finance
The Importance of Financial Literacy
The term “financial literacy” has many definitions. For example, it means being able to manage your debt responsibly and understand how credit and investment products
Accounting
The Importance of Accounting
The purpose of accounting is to prepare financial statements and communicate those results to various users. These users can range from investors considering buying a
