When you are attempting to improve customer satisfaction, you have to start by identifying the unhappy customers. This means that you need to use your brain to think about the areas of your service that have the biggest impact on your customers’ experiences. Some of the areas that you will Read More
Ethics in business is a matter of principle and practice. Businesses should always consider how their actions affect others. For instance, if a CEO gets a raise but does not give it to his employees because of the layoffs, this would be unethical. While the CEO’s job is to do Read More
In the Western culture, business attire is more formal than casual attire. Men are expected to wear a business suit while women are expected to wear a pant suit or a cocktail dress. A woman should avoid wearing jeans or skirt suits unless they are attending a business meeting. Men Read More
To help ensure that your brand identity is consistent across channels, it’s important to create a brand identity guide. These guidelines should be easily accessible and clearly communicate the rules and guidelines that make up your brand identity. This will prevent misrepresentation of your brand and strengthen your brand’s legitimacy. Read More
Business Technology Management (BTM) is an emerging transdisciplinary research area within the field of business administration. It focuses on how businesses use technology and how it can benefit their organization. In a rapidly changing world, embracing new technologies and applying them in business operations is essential for the future of Read More
There are a number of ways to use big data in business development. It can be used in analyzing data generated by social media, log files, sensors, and other sources. Data can include text, images, video, and audio, and big data can pull them together to complete a puzzle. The Read More
The first step to a successful small business marketing strategy is to understand your customers. Then, tailor your marketing efforts to appeal to those customers. One way to do this is by creating a profile of your typical customers called a customer persona. This information will provide you with demographic Read More
Business Management strategies are high-level plans developed by management to achieve organizational strategic goals. The process entails identifying the overall business direction, determining implementation policies and developing management plans. The process is dynamic and involves long-term initiatives that gain revenues and benefit the company. This step involves investigating the external Read More
The Central Bank of Sri Lanka (CBSL) has observed that certain individuals and entities are using financial instruments to raise funds from the public. Some of these entities fail to provide adequate information about the financial instruments and do not follow accepted procedures. This is one of the reasons why Read More
When setting better business goals, consider the resources you will need to achieve your objectives. These resources may include budget, staff, IT, operations, or training. Compare those resources to your wish list. Then, determine how realistic you can be. Adapting your goals to the resources you currently have is the Read More
