Social commerce is a very useful sales technique wherein you can sell directly via social media, such as Facebook, for the companies. It’s the next big thing changing the way people shop.
Social commerce enables people to take an experience from discovery to purchase, all without ever exiting social platform.
Engage With Your Audience
The social media is an invaluable resource for sales reps if used well. Salespeople can reach their target audience by following brand mentions or promoting on social media and then have direct access to buy decisions, making purchase decisions in real time.
Companies have to create content that’s relatable to their market and solves its pain points — whether it’s a social, video or blog post. Customers engagement depends on the ability to connect with their emotions and build trust as well as brand salience.
Equally vital is that brands know which platform is right for them. Luxury brands, for instance, may not make sense with Instagram or TikTok because the demographic their brand aims to reach has more of an aspirational value rather than a purchase of products and services, so they might be better off with private channels where the customer can buy directly from the company – the perfect solution to maximise the ROI.
Retargeting
The social media retargeting allows the companies to sell products to the existing clients. With Retargeting, companies are able to drive higher conversions through advertising on their websites to people who have seen or liked something they saw or placed items in their shopping cart.
When incorporated into marketing campaigns, companies can make the customer journey easy to engage and maintain. Pampers, for example, could tap into this channel by providing users-generated content (UGC) sites where customers could post product photos and videos.
Manufacturers can offer free shipping or exclusive discounts for buyers who purchase products through social media, which can result in more conversions as it catches consumers during micromoments and motivates them to take action. What’s more, it gives brands a fantastic platform to display top-notch customer service and establish trust – leading to the repeat sale and brand loyalty on the repeat sale by reacting immediately to question or comment, sharing tips or tricks and resolving customer issues.
Personalized Offers
And on social media platforms such as TikTok or Instagram, brands have another outlet to sell directly to their consumers, not unlike e-commerce. Social commerce – Social commerce allows brands to speak with prospective customers at micromoments when they might already be making a purchase.
Social commerce gives brands an invaluable way to attract and retain consumers and generate brand loyalty as well as tailoring the experience for each customer in turn, driving conversions.
Ralph Lauren Home is able to target Pinterest with super-relevant ads that reach homeowners who are inspired or wanting to revamp their home, and sell buttons on Pinterest convert customers. They’re highly enmeshed in testimonials to ensure they establish trust with potential clients, and thanks to UGC and social proof, word of mouth has become very effective at accelerating sales.
Influencer Marketing
Social media has a lot to offer e-Commerce stores for creating brand awareness and selling, from Influencer marketing to creating support platforms. Brands using these techniques can have authentic connections with their intended audience and also have a massive impact on the behaviour of the consumer.
Influencer marketing is a new form of marketing that leverages social media influencers’ mass reach to evoke resonance and buy-in from customers. If you’re connected to influencers who have the same beliefs as your brand, then influencer marketing can create community, build loyalties and help to drive revenue.
You must be constantly tracking and reporting engagement rate, reach and ROI to make the best use of influencer marketing. This way you can then optimize future influencer marketing strategies.
