The ideal trade show booth designs should be captivating and striking while remaining practical and well-conceived.
Event attendees can spend all day wandering between booths, so it is crucial that your booth has seating options to keep guests comfortable and engaged, not to mention an effective way of advertising your brand.
1. Utilize Wall Space
Renting space on the trade show floor can be prohibitively expensive, so creating intrigue above your booth may be a more cost-effective solution to drawing in customers. By adding an inflatable character or sign, attendees will easily locate your booth among all of its peers in the room.
People love taking selfies, especially when there’s a backdrop and props available. By offering a selfie station in your booth, you’ll increase footfall while creating extra social media buzz for your business.
Many event attendees spend all day looking at their phones, so providing a place for them to rest and recharge is key. Make sure your booth includes seating sections available to all visitors as a service to them.
2. Include Seating
By providing attendees with seating in your booth, seating allows them to rest and relax – encouraging longer exposure of your booth and increasing sales/leads generated.
Handing out swag is an effective way to draw attendees to your trade show booth and build brand recognition. People love receiving something they feel special or connected with, making the giveaways all the more effective as marketing tools.
Create an engaging floor or wall environment by including games related to your company’s offerings. Occupational Health and Safety hosts an engaging Jeopardy-style game at their booth – highly relevant to what they provide! A live band or other performers may help draw attendees to your booth; just make sure you obtain permission from trade show organizers first!
3. Include a Charging Station
Event attendees spend all day walking from booth to booth, so make sure that your booth offers comfortable resting spots where attendees can rest their legs and recharge their phones.
Serve refreshments like water, cookies and candy to keep attendees satisfied and engaged in your event. Aromatherapy sessions or virtual reality travel experiences are also surefire ways to engage attendees.
Tech companies should create an interactive booth experience by hosting a Jeopardy-style game to test attendees’ knowledge about your product or service, making their time at your booth worthwhile and encouraging people to stay longer. This strategy will make your booth feel engaging while encouraging attendees to stay longer at your booth.
4. Utilize the Ceiling
One way to add visual interest to your booth is to utilize its ceiling space. Hanging signage or other elements from it can catch people’s eyes as they pass by on their way to another exhibit.
Shelving can also draw the eye to your products and services, but to do it effectively you need to do it in a way that makes them pop – adding DIY touches or purchasing shelves with unusual shapes are great ways to draw customers’ eyes towards what matters.
If you want to hold meetings before and after the show with clients or employees, use part of your booth as a meeting room to provide them with an intimate setting without taking up too much floor space.
5. Utilize Visual Marketing
Visual marketing is one of the best ways to attract attendees to your booth, and one way is through visuals such as custom backdrops featuring your company logo or key messages. Other effective techniques are promotional giveaways like drinkware, writing instruments and bags.
Add another attraction to your booth by hosting a live performance or inviting in a notable guest – this will increase brand recognition while creating excitement around it!
Make an impactful and engaging trade show booth stand out among other exhibitors by following these simple tips to create an eye-catching and eye-catching exhibit space that attracts attendees at trade shows. By following this advice, your chances of turning these visitors into clients increases exponentially!
