Author: Amos Donaldson

Marketing and Sales Strategies

Sales and marketing share an overarching goal: attracting and converting leads into customers to generate revenue. But these two functions do differ in some key respects; sales focuses on short-term transaction-driven goals while marketing works toward winning and keeping customers over time. Marketing Strategy Marketing strategy is an action plan Read More

The Source Trade Show

The source trade show is the South West’s premier showcase for anyone passionate about specialty foods, premium drinks, profitable catering and inspired hospitality. It provides a diverse range of comparative tastings, networking opportunities and inspirational experiences that can give your business new impetus. Visitors to Budapest have the unique opportunity Read More

What are the differences between active and passive ETF investing?

Investing in exchange-traded funds (ETFs) can give investors a reliable way to build their portfolios for the long term, with active and passive ETF strategies available to suit individual needs and objectives. But what exactly is the difference between ‘active’ and ‘passive’ ETF investing? In this article, we will explore Read More