There are a number of ways to use big data in business development. It can be used in analyzing data generated by social media, log files, sensors, and other sources. Data can include text, images, video, and audio, and big data can pull them together to complete a puzzle. The Read More
Your Guide to Creating a Small Business Marketing Strategy
The first step to a successful small business marketing strategy is to understand your customers. Then, tailor your marketing efforts to appeal to those customers. One way to do this is by creating a profile of your typical customers called a customer persona. This information will provide you with demographic Read More
Business Management Strategies
Business Management strategies are high-level plans developed by management to achieve organizational strategic goals. The process entails identifying the overall business direction, determining implementation policies and developing management plans. The process is dynamic and involves long-term initiatives that gain revenues and benefit the company. This step involves investigating the external Read More
Debt Instrument Mobilisation and Mobilisation of Funds in Sri Lanka
The Central Bank of Sri Lanka (CBSL) has observed that certain individuals and entities are using financial instruments to raise funds from the public. Some of these entities fail to provide adequate information about the financial instruments and do not follow accepted procedures. This is one of the reasons why Read More
Setting Better Business Goals
When setting better business goals, consider the resources you will need to achieve your objectives. These resources may include budget, staff, IT, operations, or training. Compare those resources to your wish list. Then, determine how realistic you can be. Adapting your goals to the resources you currently have is the Read More
Three Ways Cost Accounting Services Can Reduce Your Costs
If you’re looking to save time and money, you should consider utilizing Cost Accounting Services. Unlike in-house staff, the services of a third-party CPA can be much cheaper than adding a full-time employee. Here are three ways you can reduce your costs by using these services: Cost accounting is the Read More
What You Need to Know About Public Accounting
If you are interested in becoming a professional accountant, you may want to learn about Public Accounting. This article will give you some useful information on the topic. If you have any questions, feel free to ask them in the comments section. You can also visit the American Institute of Read More
Social Accounting Concepts
Most studies on social accounting are published by the Elsevier publishing company, which commands the largest percentage of articles. The contribution of Elsevier is highlighted in figures two and three. The most prominent base words in social accounting include economic impact and economic analysis. The importance of social accounting is Read More
The Difference Between Marketing and Branding
The difference between branding and marketing is so subtle that an untrained eye could not pick them apart. Yet, in today’s competitive market, it is important to know the difference between them to stay ahead of your competition. The purpose of both is to promote the brand and increase customer Read More
Teaching Ethics in Accounting in a Fun Way
If you’re studying ethics in accounting, you’ll be well served to consider the perspective of an outsider. Often, the issue at hand is murky, but if you can separate your personal feelings from the other side, you can look at it from an entirely different perspective. Think about how the Read More